The lottery has changed drastically since it became one of the most highly-anticipated games at the turn of the century. In the United States, lotteries first burst onto the scene in 1612 when King James I sought to raise funds for various regions, including British settlements within North America.
However, over 400 years later, the lottery has changed drastically from not only its very origins, but also from how the game was played in the early ’00s. Following these changes, we’re going to consider what factors have been at the very heart of the evolution of the lottery.
Changes from the Early ’00s Lottery
In the early 00s, and before the developments of mobile platforms, the lottery was predominantly a game which was enjoyed through television screens. For many, the announcement of the lotto numbers would be a must-watch aspect of weekly television viewing. The National Lottery: In It To Win It was one of the most popular lottery shows in 2002 and opened up with 7.7 million viewers which perfectly illustrates how immersed household viewers were in the lottery at the start of the 21st century.
One of the biggest developments that has become apparent since the early 00s lottery is the prize money, which has since risen astronomically. In May 2000, two winners shared the biggest lottery jackpot in the history of the United States as the sum stood at $366 million. Progressively, however, the jackpot has only been on the rise ever since. After the Powerball kept climbing for a prolonged period of time, one lucky ticket holder claimed the $768 million jackpot prize in December 2018. In the space of 18 years, the fact that the biggest jackpot in America has more than doubled represents a huge change in the lottery.
The Impact of Mobile and Online Platforms
Furthermore, online platforms have been central to the changes that have occurred within the lottery industry. While the industry has grown rapidly in recent years, the market is set to reach an estimated worth of more than $10 billion by 2023. As previously mentioned, the lottery used to be enjoyed en masse within households through television screens, but viewing and playing trends have since changed. As increasing numbers of users got access to the internet and all that comes with it, many lotto providers are now focusing their attention on digital platforms.
Traditionally, lottery participation in the past was subject to location, but since the developments of online services, users are now able to enjoy the lottery on a wider scale. For instance, online platform Lottoland provides players with a chance to bet on the numbers of various lotteries from across the globe. With jackpots of at least £1.4 million available to those who have played the Irish lottery, for example, the opportunities for winning the lottery have changed drastically since the early ’00s, as have the top prizes.
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The Future of the Lottery
Ultimately, although lottery television shows are still being aired throughout the world, the industry has enjoyed a great period of change since the start of the 21st century. Moreover, with online platforms only likely to continue growing, the future of the lottery looks to have become digital.