Pop Culture

A Look Back At The Gum We All Hated, But Had To Buy Anyway

In January 2013, Bazooka Joe Comics, which had been wrapped around every piece of Bazooka Joe gum for 58 years, are changing. The strange and sometimes off-color jokes are now being replaced with brain teasers. “Instead of a cheesy joke,” Anthony Trani, Bazooka Candy Brands’ vice president of marketing, told The New York Times, “we wanted to have a fun, engaging activity for kids” that would ultimately, he later said, “make the brand relevant again.” Graphicsbuzz.comI loved opening this comics as a kid, even if they were "cheesy". With that being said, let's take a look back at 58